Top textbooks for Marketing
“Get rid of that pen”
100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
$100M Leads: How to Get Strangers To Want To Buy Your Stuff
Alex Hormozi
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
Allan Dib