Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

Published: 1/2/2007

Why read?

Why do some ideas thrive while others die? Through fascinating stories and practical principles, the Heath brothers reveal the anatomy of ideas that stick. You'll learn the six key qualities that make concepts memorable and persuasive, from simplicity to emotion. Whether you're teaching, selling, or leading, these insights will help you communicate ideas that people remember and act on.

Recommended by:

  • Stanford University
  • Harvard University

Pages

336 pages

Language

English

ISBN

978-1400064281

ASIN

1400064287

See Also