Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Published: 1/2/2007
Why read?
Why do some ideas thrive while others die? Through fascinating stories and practical principles, the Heath brothers reveal the anatomy of ideas that stick. You'll learn the six key qualities that make concepts memorable and persuasive, from simplicity to emotion. Whether you're teaching, selling, or leading, these insights will help you communicate ideas that people remember and act on.
Recommended by:
- Stanford University
- Harvard University
Pages
336 pages
Language
English
ISBN
978-1400064281
ASIN
1400064287
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